Commerce

Commerce: Between local traditions and levers of modernization

For centuries, Guelmim-Oued Noun has been a crossroads of trade between northern Morocco and sub-Saharan Africa. Heir to a rich mercantile tradition,
Today the region combines its historical heritage with modern dynamics, making trade a major lever for economic and territorial development.

Key industry data

Trade represents approximately 73.91% of the regional GDP of the tertiary sector.

More than 13,800 active business units identified

It generates
≈
49% regional jobs

High commercial concentration in Guelmim

Issues identified

The need to modernize traditional distribution channels
Insufficient digitalization of points of sale and local shops
Lack of structure in commercial activity zones
Low appreciation for fair trade and local products

Strategic development areas

Development of integrated commercial zones around urban centers
Digitalization of informal and local commerce (e-commerce, payment solutions)
Creation of logistics hubs in border and coastal areas (Tan-Tan, Assa-Zag)
Integration of artisanal trade into tourist and cultural circuits
Promoting local products: argan oil, prickly pear, henna…

Flagship projects and investment opportunities

Integration of the sector into Rawaj 2.0 policies and the Post-COVID Recovery Plan
Support for the creation of structured businesses in peri-urban and rural areas
Deployment of management, display and distribution technologies (connected markets)
Development of shopping malls, logistics platforms and regional e-souks