Tourism: Between Saharan Authenticity and Sustainable Opportunities

Rich in its natural, cultural and heritage
Saharan, the Guelmim-Oued Noun region
has tourist potential
Under-exploited. The alliance of the coastline, the desert, the
Mountains and oases offer an ideal base
for a distinctive form of tourism.

Key industry data

Natural and cultural assets

The region offers an authentic setting: earthen architecture, nomadic traditions, local crafts, Saharan cuisine, and community hospitality. It attracts niche tourism seeking human experiences, far removed from mass tourism.

Types and tourism products

  • Bed and breakfasts and guesthouses
  • Cultural tours, Saharan itineraries, ecotourism
  • Integration of cooperatives for catering and crafts

Development avenues

  • Creation of themed circuits: culture, ecology, sport, discovery
  • Regional storytelling and the labeling of exceptional sites
  • Support for local project leaders for new offerings (glamping, hiking)

Flagship projects and investment opportunities

Tourism is a sector with strong social and solidarity economy (SSE) compatibility: promoting local products, including women, preserving the environment, and providing cultural activities led by young people. It is a driver of inclusive sustainability.