{"id":1774,"date":"2025-08-04T03:07:32","date_gmt":"2025-08-04T03:07:32","guid":{"rendered":"https:\/\/guelmiminvest.ma\/?page_id=1774"},"modified":"2026-01-22T11:41:12","modified_gmt":"2026-01-22T11:41:12","slug":"offre-territoriale-et-promotion","status":"publish","type":"page","link":"https:\/\/guelmiminvest.ma\/en\/offre-territoriale-et-promotion\/","title":{"rendered":"Territorial Offer and Promotion"},"content":{"rendered":"
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Territorial Offer and Promotion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The aim is to contribute to the development and implementation of territorial marketing and economic promotion strategies, highlighting regional strengths and identifying concrete investment opportunities. It also focuses on improving the business climate and structuring the integrated territorial offering, with a view to competitively positioning territories at the national and international levels.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key functions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStructuring the integrated territorial offer\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tIdentify and enhance land, real estate, human and sectoral resources to create a clear and coherent investment offer.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTerritorial marketing \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDevelopment of a strong territorial identity, definition of a competitive positioning, development of communication messages adapted to the targets (investors, Moroccans living abroad, etc.).\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEconomic promotion and strategic communication\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDesign and distribution of institutional content, coordination of communication actions across digital channels, media, events, etc.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tParticipation in promotional events\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tOrganizing and participating in forums, trade shows, B2B meetings, promoting priority sectors and facilitating investor prospecting.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRegional Project Bank \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCreation, management and dissemination of a portfolio of investment projects, with prioritization according to key sectors and the needs of the territory.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMonitoring of regional image and attractiveness\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tComparative analysis and monitoring of the perception of the territory in order to adapt promotional actions.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tools used <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sector fact sheets<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Thematic pitches<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Institutional presentations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Promotional reports<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Print & digital communication tools<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Main targets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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National and international investors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Moroccans residing abroad (MRE)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Media and image relays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Local authorities and decentralized services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key achievements (CRI \u2013 Region Agreement)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Territorial marketing strategy <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t
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  • Launch of a structuring territorial marketing study to guide long-term promotional actions.<\/span><\/li>
  • Design of an integrated territorial brand, reflecting the economic, cultural and geographical strengths of the region.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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    Production of strategic tools <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t
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    • Sector focus and investment pitches (blue economy, renewable energies, sustainable tourism, etc.).<\/span><\/li>
    • Key documents: Cost factor, E-Data, Profile Data, multilingual institutional presentations, provincial monographs.<\/span><\/li>
    • Print & digital media: brochures, roll-ups, promotional items, videos.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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      Regional project bank <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t
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      • Development of a multi-sectoral project bank integrating key sectors: agri-industry, aquaculture, social and solidarity economy, tourism, green energy\u2026<\/span><\/li>
      • Project fact sheets are available, tailored to the expectations of investors and partners.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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        Participation in major trade shows and forums <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t
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        • Halieutis trade fair (Agadir): highlighting the regional blue economy.<\/span><\/li>
        • Tan-Tan Moussem: promoting the region through its cultural heritage classified by UNESCO.<\/span><\/li>
        • Zero Innovation \u2013 London: positioning on renewable energies (green hydrogen, wind, solar).<\/span><\/li>
        • GITEX Africa \u2013 Marrakech: opening up to digital ecosystems and innovation.<\/span><\/li>
        • SMAP IMMO \u2013 Paris: promotion of land supply and urban projects.<\/span><\/li>
        • Camel Week<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          LinkedIn, Facebook, Instagram, Twitter, YouTube: Territorial Offer and Promotion. This involves contributing to the development and implementation of territorial marketing and economic promotion strategies, highlighting regional strengths and identifying concrete investment opportunities. It also focuses on improving the business climate and structuring [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1774","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/pages\/1774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":79,"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/pages\/1774\/revisions"}],"predecessor-version":[{"id":5353,"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/pages\/1774\/revisions\/5353"}],"wp:attachment":[{"href":"https:\/\/guelmiminvest.ma\/en\/wp-json\/wp\/v2\/media?parent=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}